Relevant white paper highlights
(Fintech-focused)
From the archives
Making short work of longer-form content
The following examples below were written between 2017 and 2021, long before AI became mainstream. These early white papers that solidified my passion for distilling technical subject matter.
Redefining predictive analytics
Data science-based forecasting. Tricky. Unless you’ve got a guide that breaks it down without dumbing it down. Then you can put your feet up; or at least feel confident about long-term profits.
Read the teaser or full copy.
The A to Z of A/B testing
My three-minute brief series simplifies complex eCommerce topics. This one shines a light on extracting incremental value from biddable media spend.