Campaigns & Multi-channel Execution

I started out as an award-winning B2B copywriter, and over time I moved closer to strategic narrative and content planning. That combination has helped me deliver campaigns that not only reach audiences across brand, web, social, email, and video, but also reinforce overarching business propositions and executive messaging.

Below are a handful of brand-side activation examples (UK, NORAM, Europe). They fuse audience insight with from-scratch strategic frameworks, ensuring messaging is consistent, clear, and compelling across all touchpoints.

Sage: EU-Wide adoption campaign — strategically aligned messaging and content to drive enterprise adoption and executive awareness across multiple markets
Canfor: NORAM rebrand — executive-facing narrative and multi-channel rollout, ensuring brand consistency and stakeholder alignment
Sage: Agentic AI adoption campaign — positioning complex AI concepts for global audiences, translating product value into compelling executive narratives

I’m used to adapting ideas and execution for each format (even — especially — character-tight ad copy) while maintaining tone of voice, brand consistency, and strategic alignment. I’ve been lucky to collaborate with brilliant designers to deliver high-impact deliverables that support GTM objectives, audience education, and measurable business outcomes.

Examples: Banner copy (Canfor), Tone-of-Voice guide (Demandbase), Ad copy (Salesforce) — all crafted to support integrated messaging frameworks and reinforce key brand and GTM narratives

Canfor: Script. Brand-focused video for NORAM rebrand — strategic storytelling to communicate new proposition and engage internal and external stakeholders