Campaigns & Multi-channel Execution

I started out as an award-winning B2B copywriter. Over time I grew closer to the strategy side (I spent my last role in a pure strategy role). The combined experience has led to more effective campaigns across brand, web, social, email, and video. Below are a handful of brand-side activation examples, UK-, NORAM-, and Europe-wide), They’re the fusion of unique audience insight and from-scratch frameworks.

Sage: EU-Wide adoption campaign
Canfor: NORAM Rebrand
Sage: Agentic AI adoption campaign
Sage: AI adoption campaign

I’m well used to adapting ideas and execution for each format (even/especially character-tight ad copy) to ensure the TOV and brands I set up remain consistent. Again, I’ve been lucky to work with brilliant designers to deliver high-impact deliverables with measurable business outcomes.

Examples: Banner copy (Canfor); ToV guide (Demandbase); Ad copy (Salesforce)

Brand-focused video to drum up excitement for Canfor’s rebrand (Script & AD collaboration)