Thought leadership & Market education
”Thought leadership” is surely one of the industry’s most hackneyed labels. As is much of the content that comes with the territory. I’ve included a few more left-field examples below to show it doesn’t have to be that way. The explainers below helped a complex platform earn trust and shape conversations. The guide, which I contributed to as part of an internal brand awareness project, helped Velocity Partners guide buyers and prospects through complex decisions.
Explainers and category education
Executive POVs & editorial bylines
I’ve spent many years ghostwriting exec POVs for industry publications. For example, at Crealytics, I shaped authoritative positions on industry trends and platform innovations.
Talks, events & live content
At Crealytics in particular, I ideated and helped produce live formats (including a dedicated annual event) that sparked discussion around a new category.
I devised and produced a yearly event, with industry and keynote speakers, to raise Crealytics’ profile.
I frequently ran and sometimes hosted webinars to drive lead gen during the lockdown era.