Thought leadership & market education
“Thought leadership” is one of the industry’s most hackneyed labels — and much of the content that comes with it can feel the same. I like to take a different approach. The examples below show how complex platforms can earn trust, shape conversations, and influence key decision-makers. At Velocity Partners, I contributed to a guide that helped buyers navigate complex decisions, demonstrating how strategically framed content supports business propositions and executive narratives.
Explainers and category education
Executive POVs & editorial bylines
I’ve spent years ghostwriting executive POVs for industry publications. For example, at Crealytics, I shaped authoritative positions on platform innovations and industry trends, ensuring executives’ perspectives resonated with peers, clients, and prospects alike.
Talks, events & live content
I’ve ideated and produced live formats and events that catalyze discussion around new categories. At Crealytics, I helped run a dedicated annual event that elevated the company’s thought leadership, engaged key audiences, and reinforced its strategic positioning in the market.
I devised and produced a yearly event, with industry and keynote speakers, to raise Crealytics’ profile.
I frequently ran and sometimes hosted webinars to drive lead gen during the lockdown era.