Making short work of long-form content
Most of the examples below were written at my current employer. I love wrestling with technically minded subject matter and transforming it into engaging, informative copy.
The A to Z of A/B testing
My three-minute brief series simplifies complex eCommerce topics. This one shines a light on extracting incremental value from biddable media spend.
Redefining predictive analytics
Data science-based forecasting. Tricky. Unless you’ve got a guide that breaks it down without dumbing it down. Then you can put your feet up; or at least feel confident about long-term profits.
Read the teaser or full copy.
Data Activation for marketers
My three-minute brief series simplifies complex eCommerce topics. This one drew specific praise - and business - from two major international retailers.
Decoding site monetisation
This one articulated the dos and don’ts of alternative revenue streams. It came as part of a limited edition “games pack”.
Read the teaser or full copy.
Spreading the gospel of search marketing
Retailers want bigger ad budgets. Brands want more exposure. This paper highlights a new route to mutual satisfaction.
Read the teaser or full copy.
Boosting margins for head honchos
This one condensed 10 years of performance marketing know-how into 10 pages. Plenty of data-driven theory, ROI calculators and an amiable tone of voice.
Read the teaser or full copy.
Pioneering virtual payment
Virtual card payments were a niche service in 2017. This white paper elaborated on how to use them effectively.
Read the teaser or full copy.