What I do
The principle is simple. I take complex ideas from B2B SaaS and tech companies. Then I help turn them into content and marketing strategies that inform, engage, and drive results. I’m comfortable with both parts of that process: the thinking and the doing. Want to connect brand strategy to audience behaviour? Let’s talk.
10+ years across agency, in-house, and freelance roles, working with global clients such as Workday, Salesforce, Geotab, Shell, and Sage.
Where I deliver the most value
Strategic content planning: frameworks, messaging systems, playbooks
Technical and thought leadership content: white papers, explainers, reports
Multi-channel content programs: campaigns, newsletters, digital, and events
Audience-led optimisation: insights, engagement, and performance measurement