Content in the Big Apple
Igniting imaginations through a one-day event
NY KnowGO exists to reinforce Crealytics’ USP as an expert in the Retail Media space. I was tasked with devising the event’s wider marketing and content strategy - from our inaugural launch in 2018 to follow-up conference in 2019. Our multifaceted approach included the securing of key speakers, paid and organic content campaigns, and third-party partnerships.
Extra Special Speakers
NY KnowGO went beyond content marketing. I had to negotiate contracts with high-profile speakers, in addition to promoting them in the build up to the event itself.
